As the only immersive, leadership-driven, co-educational boarding school centred around enabling the potential of Egypt's future leaders - Manara Boarding School needed an identity to match its magnitude and impact.
After building a thorough strategy, our aim was to highlight education as a continuous process of learning. We learn things from the past, we learn in the present, and what we learn creates our future. For the brand’s identity, we drew inspiration from our past, for our present, in order to build our future. Inspired by the brand’s name, we built a logo that reflects elements drawn from the lighthouse of Alexandria. Creating a unique and distinct logomark alongside a
customized wordmark, our visual language created a more dynamic and engaging atmosphere for communication.
These elements enable constant evolution and adaption, mirroring the essence of the school itself.