A well known and loved local cookware brand, Zahran Cookware is a token of heritage. Yet a sense of freshness needed to be infused into the brand. Aiming to reposition itself and stand out in the current market, we created an uplifted and modernized brand identity.
While keeping certain elements related to the brand’s equity intact, such as its prominent red color, we took a more minimal approach to the brand’s overall aesthetic, focusing on the products through sleek and appealing photography. Through this innovative approach to the brand’s identity, we manage to make Zahran a brand of today, while still preserving the timelessness of heritage.