We infused the Azza Fahmy Jewelry brand with youthful energy by creating an enticing visual language that would expand their appeal to a younger audience. We developed strategic and tactical communication approaches and visual treatments that created a strong buzz in a very competitive market for the Azza Fahmy Valentine’s Day campaign.


With a set of beautifully intricate and minimal illustrations, the brand was instantly more relatable and appealing to a younger demographic, in a way that stayed true to the Azza Fahmy brand’s essence.