A pioneer in the artisanal Italian gelato space, Stavolta's brand needed a jolt in the arm. We set out to revive it through a strategic repositioning and visual identity-creation process that reflected the brand's passion for authentic craftsmanship. And what better way to do that than through art itself? Besides refining the brand's logo and wordmark, we brought famous historical artworks to life - infusing them with some Stavolta spirit. Through an exclusive set of hand-drawn illustrations - we injected the brand with a playful and comedic aesthetic while never losing sight of the beauty within its artisanal, handcrafted process. This legacy is reflected in Stavolta's visual identity, which we created using a handmade look and feel.