Ideas
12.6.2024
Rules for Good Logo Design - Avoiding the “Logo Paradox”
One of the main visual brand assets that we enjoy developing for our clients is the logomark. Every company needs a way to quickly and easily communicate their brand, and the logo is usually the single element of a company’s visual identity that is called upon to achieve this.
9.6.2024
Building Brands, Creating Worlds
Snazzy logos and snappy text might be what most people associate with branding, but there’s so much more to the process if you want to maximise the benef
15.7.2023
Branding in the Metaverse. Why it matters.
Omar Hikal, CEO of The Brand Company gazes into the metaverse to assess its influence and impact upon branding
26.6.2024
Branding in the time of Covid
The foundation of the worldwide response to Coronavirus has been the race to vaccinate. Here Omar Hikal, CEO of The Brand Company, gives us his take on brandin