Ideas
20.1.2026
Bridging the Gap Between Identity and Action
An exploration of why most business problems are not about KPIs or campaigns, but about the invisible gap between who the organization is and what it does. This piece introduces a practical “Being vs Doing” lens, real client examples and a roadmap for building growth from the inside out.
9.6.2024
Building Brands, Creating Worlds
Snazzy logos and snappy text might be what most people associate with branding, but there’s so much more to the process if you want to maximise the benef
12.6.2024
Rules for Good Logo Design - Avoiding the “Logo Paradox”
One of the main visual brand assets that we enjoy developing for our clients is the logomark. Every company needs a way to quick
26.6.2024
Branding in the time of Covid
The foundation of the worldwide response to Coronavirus has been the race to vaccinate. Here Omar Hikal, CEO of The Brand Company, gives us his take on brandin