Since its inception in 2002, Beltone has been one of the leading investment banks in Egypt–offering a full range of financial services in growing markets across the Middle East, Europe, North America and Asia. Under new leadership, the bank partnered with us as it embarked on a firm-wide transformation to prepare the brand for a new era of growth and excellence. Transforming them into a top-of-mind disruptive leader in the financial services industry, our work created a strong and cohesive brand culture with a bold and sophisticated verbal and visual identity. Highlighting Beltone’s drive to constantly innovate and serve the market in visionary ways, our wordmark is built on minimalist sleek simplicity–with a subtle, disruptive twist.