The British University in Egypt is one of the country's most prestigious institutions of higher education. As the university was undergoing a change in leadership, we worked with the senior team to develop a new strategy and brand identity that would help drive the institution towards becoming the first choice university within 10 years.

By combining modernity with elegance and classic touches, we manage to convey the university's
timeless character at every touchpoint, as well as their innovative and quintessentially British approach towards education. The brand’s visual identity adopts a new carefully constructed design system that
builds on the institution’s dynamic yet professional persona.

The British University in Egypt graphic elements are inspired by our logo. We make use of a multitude of shapes that are derived from the logo, and also represent the building blocks of our academic institution. These shapes can be grouped together in a multitude of ways, adding flexibility and engagement to our visual language.