The mission of El Gouna Film Festival (GFF) is to showcase a wide variety of films for a passionate and knowledgeable audience, while fostering better communication between cultures through the art of filmmaking. Its goal is to connect filmmakers from the region with their international counterparts in the spirit of cooperation and cultural exchange.
The festival is committed to the discovery of new voices and strives to be a catalyst for the development of cinema in the Arab world, particularly through its industry segment, CineGouna platform.

Inspired by film-makers of a by-gone era. our concept for the Third Edition identity incorporates El Gouna's iconic domed architecture with a stylized film reel to create a captivating visual. Our leading ladies and men take center stage, evoking the golden ace or cinema

We wanted to distinauish El Gouna as a morning and evening destination. Therefore we worked with a diverse colour palette to provide us with a flexible visual identity, mainly using two shades of beige and a darker shade brown to represent our concept.