Eighty years ago, GB was established as a family-run, small scale automobile business. Since then, the brand has transformed into a local and regional powerhouse, constantly capitalizing on market opportunities and expanding its product portfolio by operating in multiple lines of business. Amidst a generational transition, the group partnered with us to build on its rich legacy, while transforming it into a unified and cohesive master brand embodying its new leadership’s drive and ambition. Our work propelled the brand forward, rebranding it to enable it to achieve its growth objectives, modernize its core essence, and embrace an identity that fuses its powerful legacy with the vision and drive of its emergent younger generation.