We take the everyday grocery store to the next level by introducing our own version of a local specialty
food retailer with The Grocer. After having developed the strategy and name for this up and coming
supermarket brand, we created a logomark and identity to convey the honesty, reliability and energy of its persona.

We complement the name with a hand-drawn logomark that depicts the friendly grocer himself. The rest of the identity builds off of the logo and depicts the brand’s overall modern and friendly aesthetic.