We evolved the Cargolinx brand to reflect their continued business transformation. We developed a new brand system that works to maintain a precise balance between a sophisticated and progressive look an feel, to better chart the company’s path and expression.

Moving away from a traditional approach, we created a modern typeface for the logo. Inspired by the brand’s ambitious and goal-oriented persona, we designed the initials of the brand with an integration of an arrow pointing upwards to represent this idea.