A bold up-and-coming local water sports brand, we created an identity infused with energy and rebellion. An identity that can build a community and start a movement. We designed an edgy logo that simply yet elegantly reflected this passionate athletic essence through our combination of wings and a fish tail flying above the waves. We fused the logo with a vibrant visual identity, one told through a multitude of original artworks that each tell their own story of the sea. Empowering stories that speak to each person in the NarkedFish community, whether they’re kitesurfers, windsurfers or divers.