• Company

  • Homepage
  • About us
  • Methodology & Approach
  • Our Work
  • Contact us
  • Careers
  • What we do

  • Brand Strategy
  • Brand Design
  • Brand Experience
  • Brand Communication
  • Follow us

  • Linkedin
  • Facebook
  • Instagram
Cairo, Egypt
Seventy, Street Eighty-Two, Maadi. Cairo, Egypt
Ras al Khaimah, UAE
Business Center RAKEZ, Ras al Khaimah, UAE
Get in touch
+201065286853 hello@thebrandcompany.co
El Gouna Half Marathon

El Gouna Half Marathon

Start A project
Client
el gouna half marathon
Year
2021
Sectors
Brand Communication

About
The Project

A brand all about running, we created a dynamic and playful identity for the El Gouna Half Marathon. We took different silhouettes of runners mid-action as they prepared for the marathon, focusing on individual elements of said actions and embedding a tailored message for each, creating colorful and unique visuals.


When creating the logo for this concept, we wanted to infuse it with energy. This inspired our choice of
font, which seems to be in motion. We also incorporated El Gouna’s iconic domes, and its iconic color palette consisting of the three primary colors (red, blue, yellow). This colorful combination resulted in an
approachable logo that is memorable and represents both El Gouna and its iconic running event.

image title
image title
image title
image title
image title
image title
image title
image title
image title
image title
image title
image title

Next Project

El Gouna Film Festival