Affiliated with the American Riverwards Group, MAVEN Developments emerged with a mission to take the Egyptian real estate market in a bold new direction. After creating a thorough strategy, we created a fitting visual identity that would ensure they always stand out.

we needed to highlight their duality in focusing on both functionality and practicality in people’s everyday lives. After developing their strategy, we concluded that MAVEN Developments is a modern, intelligent brand that cares about the experiences they offer the people who buy homes with them.

We took their existing pentagon icon and brought it closer to who they are today, ultimately creating a logo that symbolizes trust in both a humane and functional manner.