Turning your brand into your
superpower
Creating brands that captivate, connect and convert
Building strategic brands that transform your business
Creating cultures & experiences to elevate your brand
Our Clients
What our clients say
“The strategy workshops are a hidden gem at The Band Company. They have the top designers in town and some of the best strategists as well. It's a joy to work with this team....”
Ismail Alkholy
Marketing Director
La Poire
Egypt
“Collaborating with The Brand Company has been transformative. Their expertise in developing a brand strategy and identity has set us apart in the market. The team's deep understanding of our values tr...”
Malak El Alaily
Marketing Lead
MTS Logistics
Egypt
“We work with some of the most innovative companies in the world, like Robinhood and Udemy, and they were all blown away with our new brand. The quality of the work TBC delivered is simply world-class....”
Fawzy Abu Seif
CEO Spokn
Spokn
USA
“Our entire team has benefited immensely from our relationship with The Brand Company. Across the organization and throughout the entire work stream, TBC displayed a high level of professionalism and c...”
Peter Saliba
Head of School
Manara School
Egypt
“The team really managed to get into our business and understand our real challenges. It was very impressive to see such a relevant result. TBC works on a different level, it is not just a branding age...”
Dimitris Kleftakis
President
aims
Global





Ideas
12.6.2024
Rules for Good Logo Design - Avoiding the “Logo Paradox”
One of the main visual brand assets that we enjoy developing for our clients is the logomark. Every company needs a way to quickly and easily communicate their brand, and the logo is usually the single element of a company’s visual identity that is called upon to achieve this.

9.6.2024
Building Brands, Creating Worlds
Snazzy logos and snappy text might be what most people associate with branding, but there’s so much more to the process if you want to maximise the benef

15.7.2023
Branding in the Metaverse. Why it matters.
Omar Hikal, CEO of The Brand Company gazes into the metaverse to assess its influence and impact upon branding

26.6.2024
Branding in the time of Covid
The foundation of the worldwide response to Coronavirus has been the race to vaccinate. Here Omar Hikal, CEO of The Brand Company, gives us his take on brandin